Hottest Chinese construction machinery actively ex

China Construction machinery actively explores localization development in Brazil

China Construction machinery actively explores localization development in Brazil

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Guide: Brazil has a good development momentum in recent years, but its backward infrastructure has been restricting economic development. On the 5th local time, Sao Paulo, Brazil held the second Brazil international architecture and Infrastructure Exhibition. On the day of the exhibition, 332 construction machinery enterprises from 14 countries and regions participated in the exhibition, of which 62

Brazil has a good development momentum in recent years, but its backward infrastructure has been restricting economic development. On the 5th local time, Sao Paulo, Brazil, held the "second Brazil international architecture and Infrastructure Exhibition". On the day of the exhibition, 332 construction machinery enterprises from 14 countries and regions participated, including 62 exhibitors from China

the total investment of infrastructure projects in Brazil from 2010 to 2015 is expected to be as high as 8billion US dollars. During this period, a large number of construction machinery and equipment are needed to build railways, highways, ports, airports, power stations, civil houses and petrochemical facilities. The preparation for the world cup and the Olympic Games also provides many opportunities for the Brazilian construction machinery market. Ugo Ribas, the operation director of soblatma group, the organizer of the exhibition, said that the comprehensive ability of the experimental machine enterprise itself to hold such an innovative exhibition with centralized display of equipment, supply, service, leasing, products and solutions is a positive response to today's market demand

Hugo Ribas said, "at first, we just did the exhibition of mechanical equipment. As we held the infrastructure forum every year, the market demand made us realize that we should get involved in the whole 'construction' field. We are not going to 'vertically' show how to build infrastructure houses, but 'horizontally' show departments in all fields of international construction at the same time and in the same place."

the "China Pavilion" with three areas in the special door of the exhibition hall not only provides opportunities for some small enterprises from China to perceive the Brazilian market, but also provides a platform for many large Chinese enterprises that have "established a foothold" in Brazil to expand their business in Latin America. XCMG, Xiamen Construction machinery and other Chinese construction machinery industry giants have even arranged outdoor exhibition areas covering thousands of square meters. At present, Weichai group, the automobile and equipment manufacturing group with the second largest comprehensive strength in the world, also participated in the exhibition. In addition to providing power support for China's construction machinery and equipment, Weichai engine, with its cost-effective advantages, also hopes to gradually enter the Brazilian market by participating in the exhibition and other forms, and finally realize the localized development of the brand. Dongjiaqiang, deputy general manager of Weichai Latin America Europe Department, told us: "Brazil is an industrialized country, and its own industrial protection is relatively serious. In the long run, considering Brazil's industrial foundation and industrial protection policies, we still need to build branches and factories step by step, because only when your products are assembled in Brazil, with Brazilian accessories, and with Brazilian labor to achieve the localization effect, will you have greater competitiveness in the local market."

Ao Meichun, project director of Xiamen Xiagong International Trade Co., Ltd., introduced to us that Xiagong has set up a branch in Brazil, is conducting research on the Brazilian market at this stage, and has plans to build factories there in the future. He called on all parties to maintain benign interaction between each other in the process of exploring and expanding the market

Ao Meichun said, "many institutions of our government in Brazil have been making great efforts, which is worth it. 3. If it is related to the oil spill, it is definitely a thing.". However, the coordination ability of industry associations in this area (needs to be strengthened), of course, we also need to work hard to reduce vicious competition among peers, which is beneficial to safeguarding our individual enterprises, our overall industry, and even our national interests. "