The hottest printing industry should respond ratio

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The printing industry should respond rationally to the challenges of electronic products

the traditional printing industry is currently facing no small challenges. Many printing enterprises are facing no small crisis due to the impact of emerging electronic products and the rising cost and price of the industry

industry analysts said that from the perspective of the market environment, printing enterprises are facing increasingly fierce competition, declining market purchasing power, lower and lower printing prices, rising prices of printing raw materials and rising production costs

however, the most stressful thing for the printing industry is the impact of e-books. Although the impact of electronic products on the traditional printing industry cannot be said to have completely defeated traditional printing, it has also brought a great impact. The volume of commercial printing has shrunk sharply, but the impact of e-books on traditional printing is bound to continue to increase

under the new competition pattern, many traditional printing balcony panels do not need to be covered with a large area of extruded boards up to 3 cm thick. The leader of the brush industry has to find new development ideas and explore new development fields. At the same time, how to protect the inherent traditional business is also a new task

with regard to the vigorous development of e-books in recent years, stevegreen, President of Kodak Asia Pacific, said in an interview that he was not overly worried about this: it is a very good phenomenon that there are different media for everyone to read books, which does not mean that the traditional printing industry will be eliminated. He pointed out that in contrast, the traditional printing industry is more worried about printing waste

relevant data show that at present, only 50% of many printed materials on the market can be really sold, and the other 50% are stored in the warehouse. There is still a serious waste problem in the whole traditional printing industry. At present, green printing has also become the most concerned topic in the industry

compared with traditional printed paper, the biggest advantage of e-books is to save resources and protect the environment. However, for many people who are used to paper reading, e-books are also a big challenge to their reading habits. In addition, e-books have not been widely popularized, so many times, the traditional printing business fluctuates too much according to the voltage, which is a part of people's needs in life and work

under such circumstances, how can the traditional printing industry cope with the impact of electronization? The concept of green printing is undoubtedly the consensus of the breakthrough development of this industry. If we can reduce the waste of resources, reduce the loss of energy, and meet people's demand for paper printing, then the traditional printing industry is expected to get out of trouble

Stephen Green said that printing equipment should minimize the consumption of energy and resources. In the process of transformation and upgrading of traditional printing industry, the use of digital printing can avoid printing waste. Because this can determine the printing volume according to the needs of customers, so as to avoid excessive printing and unnecessary waste of resources

he said: the way of digital printing can determine the printing volume according to the needs of customers and the sales volume of bookstores, even if only one copy is printed. This can reduce inventory costs. Unlike the previous volume of 10000 copies, it may now be 5000 copies of each type, which can bring a good cost reduction to the publishing industry chain

in addition, in the upgrading of printing equipment, the traditional printing industry should also avoid equipment waste. On the one hand, it takes into account the problem of resource utilization, on the other hand, it also affects the cost input of enterprises. Stephen Green believes that if it is not used enough in the later stage, it is necessary to increase investment and cause some unnecessary trouble, it can also be upgraded on the original basis, rather than wasting the original machine, which also avoids the resource waste caused by the upgrading of equipment

while meeting the market demand and environmental protection requirements, the traditional printing industry is also facing the transformation and upgrading of enterprises themselves. Stephen Green said that the company began to acquire in 2003 and officially transformed in 2005. Previously, consumer business accounted for the largest proportion, and then transformed from B2C to B2B, which is a great challenge

Stephen Green also said that an enterprise transformation in China has been too radical. The most common is that many enterprises buy automatic cement pressure testing machines today, and they want to install them on Wednesday and make profits on Friday. On the issue of transformation, Chinese enterprises should be more mature and perfect in the establishment and implementation of goals and plans

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