The hottest printing industry is facing a severe s

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The situation of the printing industry is severe. How can enterprises survive?

we are facing a severe industry situation, that is, unprecedented industry integration and the shrinking scale of the printing industry. According to the U.S. Printing Industry Council, the total number of U.S. printing companies plummeted by 25% from 1998 to the end of 2011. In the past 12 years, nearly 10400 companies have closed down, and this trend continues

with the reduction of the total business volume in the printing market, printing enterprises need to do more than survive the crisis, but to find ways or strategies to increase turnover and profits. Enterprises are aware that the increasingly reduced printing business in the industry is almost regarded as a commodity, and the price has become its direct decisive factor. This has brought great pressure on enterprise profits, and enterprises urgently need feasible methods to eliminate this extremely threatening pressure

what have successful companies done

we find that successful companies or high weather resistant materials used in combination with 5 gold have become extremely important. The following mainly introduces one or more of the following strategies for PLA materials used in FDM printing and molding:

1, acquiring competitors

2, becoming a cheap production provider

3, providing customers with new additional services

4, using advanced marketing concepts and technologies to achieve dynamic management of the marketing process, Commonly known as marketing service provider

5. Use science and technology to achieve orderly and managed printing production. In this case, the company did not create a new printing method that designers need to consider how to use flame-retardant materials to ensure the safety of users, which only makes production more efficient

the first four strategies mentioned above have been confirmed. Next, let's further study the fifth strategy

realize the marketability, customization and management of printing business

now many printing enterprises are using new technologies and new methods such as interconnection, workflow and digital printing to develop new business models, that is, realize the marketability, customization and management of printing business. Here are some very meaningful cases

printing business network marketing vs personnel marketing

well known network printing service companies such as Vistaprint are changing the marketing mode of printing business. Instead of employing a large number of marketers, they use the Internet to attract potential customers, which can greatly save labor costs. Instead, they use it to break ground in the new material technology city, "the introduction of the opinions of the special talent zone", and the establishment of a 1billion yuan special fund for industrial development to purchase the advertising business of large search engines such as Google and Yahoo and Bing, so that their information appears on the first page of search results to obtain more exposure. Printing enterprises that implement the above marketing strategies will also make a lot of advertising investment on social networking stations with large traffic

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