The hottest printing industry, industrial integrat

Publishing date: Source: China Publishing radio and television news editor: Yu Jia number of Views: 3637 copyright and exemption sound shear stability and a certain oil film strength

core tip: integration, that is, breaking through the boundaries of traditional industries and the constraints of homogenization of industrial operation, converging the resource elements required for development and optimizing resource allocation. In the new year, the upstream and downstream of the industrial chain will be connected, integrated and "collided", so as to cultivate new scientific and technological development systems, basically allocate kinetic energy, and promote industrial upgrading and transformation

[China Packaging News] integration, that is, breaking through the boundaries of traditional industries and the constraints of homogenization of industrial operation, converging the resource elements required for development and optimizing resource allocation. In the new year, the upstream and downstream of the industrial chain will connect, integrate and "collide", cultivate new drivers of scientific and technological development, and promote industrial upgrading and transformation

if we use four words to describe the development trend of the printing industry, it is most appropriate to summarize it with "crisis, new machine". "Crisis" refers to the current situation of the printing industry. The overall development of the publishing industry is still stable, and the market situation is severe. In recent years, with the development of intelligent terminals and mobile Internet, the channels for people to obtain information and knowledge have changed significantly. Traditional paper publications have gradually lost their dominance in the competition with emerging media and communication media due to their disadvantages in coverage, communication speed, production cost and so on

in the future, the "new machine" of the printing industry lies in accelerating industrial integration and building a smart printing plant. The 13th five year plan for the printing industry points out that it is necessary to implement the cross-border integration of printing and the cultivation of new business forms, promote the integrated development of the printing industry, encourage the extension of publication printing to on-demand printing, data management, distribution logistics, book design and the provision of comprehensive solutions, and support the development of traditional printing to the fields of culture and art, creative design, brand consulting, VR, AR and so on. In 2018, accelerating industrial integration should also start from these aspects

the printing industry plays an important role in the inheritance and dissemination of culture, and it is inherently integrated. At present, many printing enterprises have begun to embark on the road of cultural printing and become a model of cultural integration and development. For example, Yachang (Culture) Group Co., Ltd. takes printing as the starting point and it technology as the means, makes full use of its own art and big data resources, and has embarked on a unique development path of "printing + Art + interconnection". Another example is Shanghai printing group, which has transformed from a traditional printing service to a provider of cultural and creative products, and used "culture +" to drive the development of printing enterprises

extending to the upstream and downstream of the industrial chain and realizing the integration of the industrial chain is also an important way that many printing enterprises are exploring. The publishing and printing industry chain includes the planning, printing, distribution and logistics of publications. The transformation from publication printing to comprehensive solution suppliers such as on-demand printing, data management, distribution logistics and binding design is an important direction specified in the 13th five year plan. In this field, while trying to diversify the development of books and periodicals, packaging and commerce, Shengtong shares seeks the integrated development of the industrial chain. In 2016, it wholly acquired Lebo, a leading enterprise in children's robot quality education, to create a comprehensive service ecosystem of education, publishing and culture; Shandong Linyi Xinhua printing and logistics group makes use of its regional advantages to open up the printing and logistics industry chain

digitalization of printing enterprises contains extremely rich content: Digitalization of printing methods, that is, digital printing; Digitalization of printing process, i.e. digitalized process flow; Digitalization of printing management, i.e. ERP, MES and other information management systems; Digitalization of printing operation mode, i.e. printing e-commerce, online e-commerce, etc; The expansion of printing business model, that is, the application of big data and cloud computing, is the integration of printing industry and digitalization. In terms of new technologies, with the promotion of media integration, nanotechnology, laser holography, VR technology, AR technology, RFID technology and other applications in the publishing field are deepening, and their applications in printing enterprises are also gradually expanding

improvement of innovative service ability

if these four integration are the development direction of the printing industry, then building a smart printing plant and improving the innovative service ability of publication printing enterprises are the foothold. Through these integration, we can realize the intellectualization of printing and build a smart printing factory. Smart printing plant integrates the plastic recycling granulator to process the waste plastics in daily life and generate the plastic raw material data required by the enterprise again, cloud computing, industrial interconnection, automatic production, industrial robots, and modern warehousing and logistics technology, which can collectively reflect the achievements of the integration of publishing and printing. Build a smart printing factory, and combine goods and services inside and outside the factory through interconnection and other communication networks to generate unprecedented value and form a new business model

in the past, scale and personalization were an irreconcilable contradiction for traditional enterprises, but in the digital environment, scale and personalization can be solved organically. Integrating new technologies such as intelligent means and intelligent systems, building an efficient, energy-saving, green, environmental friendly and comfortable humanized smart printing factory is not only the upgrading of a certain kind of equipment and technology, but also the upgrading of the whole system. Smart printing factory is not only the upgrading of hardware, but also the deep integration and integrated innovation of information technology and manufacturing industry, resulting in a fundamental change

for publishing and printing enterprises, the focus of the construction of smart printing factory is to fully meet the diversified needs of readers, authors, publishing enterprises, etc., realize economies of scale, realize large-scale personalized customization through the Internet platform, connect readers, authors, publishers and printing plants through the publishing big data platform, extend the industrial chain, and form the new value of publishing and printing. Driven by the mining and analysis of big data, we will connect all links of information and share data, and promote the development of production mode towards customization, flexibility, greening, networking and personalization. 7. There are obstacles in the lifting process of the pendulum

in the aspect of smart printing factory, there have been pilot projects and they have shown benefits. Beiren group has established an intelligent printing factory in Daxing, Beijing. Through experiments, operation and calculation, it is found that after the intelligent transformation of a publishing and printing enterprise, the cost can be reduced by 35%, the personnel can be reduced by 40%, and the production capacity can be increased by 30%. This fully proves that the intelligent and integrated transformation can improve the innovative service ability of the enterprise

provide better services for cultural prosperity

the invention of printing is a great technological revolution. The development of the printing industry is doomed to be inseparable from technological innovation. Constantly embracing new technology is the source of life for the printing industry. Looking back on history, every technological revolution in the printing industry has driven the development of the whole industry, and also brought great impetus to the cultural construction of society

at present, China is still the second largest economy in the world, but at the current rate of development, China's economy will comprehensively surpass that of the United States by 2035. It can be expected that it is entirely possible for China's printing industry to surpass that of the United States. Standing in an era of great cultural development and prosperity, printers are proud to have made contributions in such an era

(this article is excerpted from the author's speech at the second China Publishing and printing Conference)

weiyushan, President of China Publishing Research Institute

the author's point of view

for accelerating industrial integration and building smart printing plants, he suggested:

first, for government management departments

it is hoped that the government management department will implement more active industrial policies and give unit financial support and project support for transformation and upgrading

second, for industry organizations

it is hoped that industry organizations can play the role of coordination and guidance, build an exchange platform and carry out professional training of talent teams

third, for printing enterprises

we hope to carry out the demonstration construction project of smart printing factory, play a leading role in the market, stimulate printing enterprises to actively transform and integrate printing, publishing and distribution resources; At the same time, we also hope to establish a standard system and application specifications, formulate relevant standards, and provide standard support for the construction of intelligent printing plants

LUO Zhike, President of Beijing Institute of printing:

the integration of interdisciplinary and cross media technologies such as artificial intelligence, Internet, virtual reality, digitization, mobile payment, 3D printing, cloud computing, big data and so on has deeply affected our lives. Industrial transformation and upgrading are inseparable from scientific and technological innovation and technological change. As a printer, we should broaden our thinking in the future

Zhang Zaijian, director of Phoenix publishing media printing management committee:

from the perspective of integration, the printing link is more suitable for infrastructure construction: printing enterprises are originally technology enterprises, which are very sensitive to technological changes, and technological changes have a greater impact on their survival and development. More importantly, printing enterprises have built a relatively complete digital system according to the actual development needs, making full preparations for the future integration with publishing

Jia Chunlin, chairman of Beijing Shengtong Printing Co., Ltd.:

the whole society is running forward. If we don't have a hot wheel, we can't keep up with the pace of the times and the pace of the industrial chain. In the future, we all need a service platform and a cloud platform to connect production. Internally, it is an intelligent ERP, and externally, it is an information platform for business integration

(excerpted from the author's speech at the second China publishers and printers Conference)