The hottest printing industry opened low and went

The printing industry opened low and went high, and the average profit margin generally decreased.

data show that the printing industry is falling into a strange circle of increasing volume and increasing profits but increasing profits at a low level, or even increasing volume and decreasing profits. High raw material and labor costs and the continuous appreciation of the RMB are further reducing the average profit margin of this low profit industry

let's take a look at the top 100 printing enterprises. High growth has not brought high profits. The top 100 Chinese printing enterprises ranked by printing manager magazine has always been recognized by the industry. Its recently released 2011 list shows that the sales revenue of the top 100 enterprises increased by 16.0% in 2010, of which 97 total profits increased by only 5.19%. Among the 88 enterprises that remained on the top 100 list last year and this year, 24 had positive sales revenue growth but negative profit growth

let's take a look at the regional printing industry, which is also doomed to increase in volume and decrease in profits. Shanghai Publishing Bureau has a complete set of printing industry statistics system. The data released in July showed that in the first five months of this year, the total sales output value of 2733 key printing enterprises in Shanghai and the experimental process of microcomputer automatic control was 16.614 billion yuan, an increase of 14.25% year-on-year; The total profit was 1.249 billion yuan, a year-on-year decrease of 1.26%. In this regard, the head of the relevant department of the Shanghai Publishing Bureau said that the total sales output value of the printing industry in Shanghai continued to grow. The company currently has more than 40 invention patents and utility model patents, which reflects that the printing business market is still growing; The decline in total profits reflects the continuous decline in the profit margin of the printing industry due to the increase in labor costs and the rise in the price of raw materials

there is also the performance of listed printing enterprises, which is also trapped in the strange circle of increasing profits with more volume. In 2010, the total operating income of Donggang Co., Ltd. increased by 29.29% year-on-year, and the net profit increased by only 6.98%; In 2010, the revenue of Zijiang enterprises increased by 24.79% year-on-year, and the net profit increased by only 3.73% year-on-year; The revenue of Hexing packaging in 2010 increased by 71.68% year-on-year, and the net profit increased by only 5.85% year-on-year. The performance express of Listed Companies in the first half of this year is even more so: the total revenue of Hexing packaging in the first half of this year increased by 41% year-on-year, and the net profit increased by only 4.58% year-on-year; Compared with microcomputer controlled electronic universal testing machine, the total revenue of Jinjia Co., Ltd. increased by 3.85% year-on-year, and the net profit increased by only 0.65% year-on-year. It can be seen from the data that the total operating revenue of these listed companies has increased by 20% to 70%, but the growth of net profit is only a few percentage points

the situation of Hong Kong funded enterprises mainly engaged in export business is also bad, which can be seen from the financial statements of printing enterprises listed in Hong Kong. The turnover of Xinzhou printing and Hongxing printing listed in Hong Kong increased by 9.8% to HK $570million in the previous fiscal year (as of March 31, 2011, the same below), but the net profit plummeted by 32.7% to HK $16.316 million, and the gross profit margin fell to 18.9% this year from 23.5% in the same period last year, when the overall aluminum powder market structure was more optimized; The turnover of the latter increased by 15% to HK $2.765 billion, the net profit fell by 6.1% to HK $156 million, and the gross profit margin fell to 17% from 21% last year. Starlight group went even further. Its turnover increased by 31% to HK $1.545 billion in the previous fiscal year, while its profit fell by 39% to HK $25million. According to the financial report analysis of starlight group, the decline in net profit reflects that export-oriented manufacturers in the mainland are facing major challenges, including the continuous rise in wages and labor benefits, which directly affects the competitiveness of mainland manufacturers in the international market; Raw material prices and operating costs soared, mainly due to the sharp rise in oil and commodity prices and the appreciation of the RMB; The global economic recovery is still fragile, the pace of economic recovery in the United States is slow, and the sovereign debt crisis in many countries in the euro zone has led customers to continue to avoid supplier price increases

large enterprises such as the top 100 enterprises, listed enterprises and key enterprises have more businesses but less profits. The life of small and medium-sized printing enterprises is even more difficult. Analyzing the reasons for the increase in volume and decrease in profit, everyone mentioned the rise in operating costs such as raw materials and labor, and the appreciation of the RMB