The hottest printing industry should develop in ad

The printing industry should develop in adjustment and improve in consolidation

during the Tenth Five Year Plan period, with the further strengthening of reform and opening up and the sustainable development of the national economy, China's printing industry has made corresponding development in the adoption of high-tech, product development, enterprise benefits and other aspects, which are mainly reflected in:

first, the output value of the printing industry has increased significantly. In 1999, the output value of printing industry was about 150billion yuan. According to the statistics of China printing and equipment industry association, the output value of printing industry was 310billion yuan, the output value of printing equipment was 110billion yuan, and the output value of printing equipment was 11billion yuan. The three items totaled 432billion yuan. It accounted for about 2.4% of the GDP of 18232.1 billion yuan that year

second, the regional base of printing industry has been initially formed. The Pearl River Delta dominated by Shenzhen and Dongguan, the Yangtze River Delta dominated by Shanghai and Jiangsu and Zhejiang, and the printing industry base in the Bohai Sea economic region with Beijing Tianjin Hebei Shandong as the focus have advanced technology, large enterprise scale and good economic benefits, and are further improving the enterprise mechanism. Just take the printing industry in Shenzhen as an example. At present, there are more than 1800 packaging and printing enterprises, with 130000 employees, and the output value of the printing industry reaches about 23billion yuan. It undertakes the printing tasks of more than 60% of domestic high-end books and periodicals and more than 90% of auction catalogue, accounting for 30% of domestic printing exports. At present, 34.6% of the registered capital of the whole printing industry comes from foreign capital. 42.3% came from private capital. Shenzhen can be said to have become a national boutique printing center

third, a number of modern printing industry groups and companies with high-tech and competitiveness have emerged, such as Peking University Founder group, beiren group, Shanghai Yinbao group, Zhongjing group, Shanghai Jielong group, Shenzhen Yachang group, Jinjia group, Heshan Artus, Beijing Hualian printing company, which are familiar to everyone, and have strong influence and driving force in the printing industry. With the emergence of these modern large enterprise groups, a new generation of young and middle-aged entrepreneurs also emerged. They not only have high management ability and quality, but also are good at thinking and exploring new enterprise development strategies according to the development needs of the printing industry trend and the practice of their respective enterprises, so as to promote the printing industry enterprises to adapt to the new demand changes and sustainable development. This is one of the biggest achievements of the printing industry since the reform and opening up, and it is also the hope for the further development of the industry

IV. The exhibition scale has been expanding. Since the first Beijing International Printing Technology Exhibition was held in October 1984, the exhibition scale and exhibition level of the printing industry have been greatly improved in the development of more than 20 years. According to statistics, 114 printing exhibitions were officially held in 2005, and about 154 printing exhibitions could be found at the China International Exhibition in 2006. Taking the first Beijing International Printing Technology Exhibition as an example, the exhibition area was 9000 square meters, including 2000 square meters at home and 7000 square meters overseas, with 11 countries and regions participating. 9000 visitors. No printing circles from overseas and surrounding countries and regions came to visit. The 6th Beijing International Printing Technology Exhibition held in 2005 has an exhibition area of more than 90000 square meters, including 49500 square meters at home and 40500 square meters overseas. There are 23 participating countries and regions and 160000 visitors. 6000 overseas visitors. Beijing International Printing Technology Exhibition has become one of the six world-class printing exhibitions. It is a brand effect with great influence in all kinds of exhibitions at home and abroad, and has been awarded recognition by the international exhibition alliance. The exchange of printing technology exhibitions at home and abroad has promoted the development of high-tech printing, promoted the increase of import and export trade, widened the vision of the printing industry, deepened mutual trust with the printing industry at home and abroad, and established a close cooperative coordination relationship

current problems. From the macro perspective of the printing industry, I think the following problems are still worthy of serious exploration and solution

first, the industry structure still needs to be vigorously adjusted. At present, whether printing enterprises or printing equipment industry, due to the relative disparity in capital, equipment and technical strength, the starting point is also high or low. Generally, there are few high starting points, and most enterprises are hovering at a low level. For example, there are dozens of small offset printing machines and paper cutting machines in production in a region or across the country, and the scale is not large. This phenomenon has not changed fundamentally for more than a decade. Due to a large number of repeated production, the low price competition is becoming increasingly fierce

second, there are few large enterprises. Among more than 100000 printing enterprises, only a handful of manufacturers have output value and sales of more than 1billion yuan. The best enterprise is also about 2billion yuan. So far, only beiren group is a listed company in the printing equipment industry. In the published top 100 list of the printing industry, it also takes 100 million yuan as the starting point, but compared with the overall printing industry, the proportion is very low. This shows that the production concentration of the printing industry is low

third, the standards of printing enterprises and printing equipment lag behind, which seriously hinders the progress of high-tech and the improvement of product quality. This has been the consensus of the participating experts and representatives at the first National Printing Machinery Standardization Forum held in September 2006. Ye liming, general manager of Hebei Yutian Shengtian Packaging Machinery Co., Ltd., said: such a meeting should have been held ten years ago. This is very good for standardizing the quality of printing technology and market order. Although the current standards of printing machinery have been revised for many years and some new technical standards have been issued, they are basically the traditional standards of the 1980s. Some people say that the gap between the technical level of the existing offset press and foreign famous brand enterprises is not shortening, but increasing. At present, domestic large offset printing machines account for only 30% - 40% of the domestic market, which is very illustrative

$page break $fourth, the brand effect has not been paid due attention. At present, except beiren offset press, Shanghai shenweida paper cutter, Nanyang erjiao PS version and Changchun printing press company's paper cutter, which have been rated as provincial and municipal famous brands, the printing industry has not been rated as a Chinese famous brand product so far. In addition to the technical and economic comparability indicators, well-known brands mainly depend on the market share. The lack of well-known brands directly restricts the improvement of enterprise competitiveness. In addition to the lack of core technology and insufficient capital investment, as well as the lack of senior technical personnel in design and technology, I think the key is that the decision makers of printing industry enterprises only pay attention to the economic value of products, but do not pay attention to the strategic value of brands. As the saying goes, only trees, not forests. At present, the way of relying on preferential policies and raising the threshold of import tax exemption cannot be said to be outdated, but it has little benefit. The key is to invest heavily in research and development capabilities to ensure the reliable performance of products, so as to get the trust of users

the "Eleventh Five Year Plan" period is a critical period for reform and development, as well as the implementation of the scientific concept of development. From the perspective of social and economic development as a whole, first, maintain steady and rapid economic development and accelerate the strategic adjustment of economic structure; Second, we should accelerate the transformation of the mode of economic growth, take the road of new industrialization and informatization, and adhere to economical, clean, safe and sustainable development; Third, we should improve the ability of independent innovation. Based on the above spirit, in the future development of the printing industry, I think it should develop in adjustment and improve in consolidation. From the perspective of the industry as a whole, it is not about the size of the enterprise, but about strengthening enterprise management, improving product quality and cultivating talents. To this end, the following suggestions are put forward

first, enterprise management is constantly enriched and developed in practice with the development of production capacity and the change of production relations. Enterprise management is an eternal theme. It has become everyone's consensus that quality, efficiency and efficiency come from management. The focus of enterprise management should be to take the market economy as the center, focus on the transformation of business mechanism, strengthen quality management, financial management and cost management, closely focus on the needs of the market and users, and strive to provide products with good performance and low price (5 points should be 50kN, 100kN, 150kn, 200kn, 300KN). Improving the level of enterprise management is a common topic. The level of enterprise management is low, the management method is simple, and there is no modern enterprise management mechanism. Even with high-tech and process equipment, it may not be able to play its due efficiency

second, the development of technology and market competition make the life cycle of products shorter and shorter. The development of high-tech is more and more complex, and the production batch of products is less and less. Therefore, whether an enterprise can quickly restructure and transform will directly affect the profits and losses of the enterprise. In the future, the focus of market competition will be who can develop new products with high technology content and acceptable prices for users in a short time, and who can occupy the market. At present, famous overseas enterprises such as Heidelberg, Bora paper cutting machine, Gauss of the United States and Mitsubishi Heavy Industry printing machine of Japan have set up factories in China in the form of sole proprietorship or joint venture, This will make the printing industry more competitive. Products with independent innovation are an important means to win competition and survive. This is the competitive trend for the survival of China's printing equipment industry, which cannot be ignored

third, accelerate the transformation of economic growth mode and promote the rapid and good development of printing industry enterprises. With the gradual improvement of the market economy and the gradual unification of policies for domestic and foreign-funded enterprises during the "Eleventh Five Year Plan", the way of simply pursuing the scale of foreign investment in the industry is about to become obsolete. Therefore, in the printing industry, except for a few large-scale modern enterprises, the mechanism is relatively sound. For most small and medium-sized enterprises, we should seize the opportunity, establish and improve the enterprise's technological innovation system, and make them have more choices for products around the needs of the market and users; The second is to establish and improve the quality assurance system, improve the technical standards, detection means, process equipment, physical and chemical inspection equipment, so that the product quality is stable and reliable, so as to obtain the trust of the majority of users; The third is to establish and improve the marketing system, provide thoughtful and timely services for users, improve host spare parts, training guidance, business planning and technical consultation. For a long time, due to the untimely supply of spare parts and repeated maintenance, the technical problems and product quality problems cannot be completely solved, which is the most troublesome thing for users. According to the Southern Metropolis Daily, recently, the Shenzhen computer industry association has discussed the new trend of the development of the printing industry, and believes that the level of the ability of enterprises to provide network services in the future may even affect the survival or bankruptcy of enterprises, which is worthy of attention (see September 23, 2006, China Publishing News)

IV. The exhibition activities in the printing industry are too frequent, with more than 100 each year in recent years. Indeed, high-quality exhibition and exchange activities play an important role in promoting the technological progress of the printing industry. However, exhibitors are bored by too much and too close time. In addition, in recent years, excessive decoration in the exhibition industry has also increased the economic burden of enterprises. Some people say that only relying on luxurious doors without high-tech exhibits can not be called a first-class exhibition, which should be a problem worthy of great attention in the printing industry. I think about 50 national and professional exhibitions are enough, and they should have new technology and 7 Only when there are obstacles in the lifting process of the pendulum, the exhibition focusing on the attraction of new processes, new materials and new products will be welcomed by the industry and the audience