The hottest printing industry rushed to the field

According to the introduction, the printing industry began to reform and break through in the field of o2o

now China's printing industry is facing the impact from the inside to the outside. On the one hand, it comes from the slowdown of the overall economic environment, on the other hand, it comes from the impact of new information dissemination channels on paper, and on the other hand, it comes from the printing industry itself

during the last financial storm, under the influence of the national 4trillion economic stimulus package, China's printing industry also ushered in a rapid development opportunity, which can be seen from the record of record breaking transactions at major exhibitions. However, the actual situation is that many printing enterprises have overestimated the market demand and the development trend of the economic environment. After that, the global economic environment did not achieve the expected recovery for a long time, The domestic consumption level also did not meet the supply of printing enterprises. I believe that the excess printing capacity eventually crushed a large number of small and medium-sized printing enterprises (in fact, many large printing enterprises were not spared)

as for domestic overcapacity, there is also a story spread on social media. There is a ranking of global steel production in the market. The first place is China (excluding Hebei), the second place is Hebei (excluding Tangshan), the third place is Tangshan (excluding concealment), followed by Japan, the United States, India, Russia, South Korea, Tangshan (concealing production), Germany

of course, it is not only the excess capacity that has a serious impact on the printing industry, but also the rest assured understanding of the impact from Internet e-commerce and the challenges of short edition printing such as digital printing to traditional offset printing. The former affects the channel sales mode of relying too much on dealers all the time. E-commerce attacks them hard to resist, and the latter is the challenge of business model, Traditional printing enterprises have been unable to change their business models to cope with new changes

but this impact is not an absolute bad thing for China's printing industry. We know that if we can squeeze out the foam or eliminate the excess capacity, the printing industry may usher in more testing equipment: electronic tensile testing machine is a healthy development environment and conditions, which is actually a process of survival of the fittest. This is just like the collapse of a large number of small and medium-sized start-ups after the Internet foam in 2000, including many old-fashioned large enterprises that lack innovation ability and are basically in a semi dead state, which should also be merged, merged, and disappeared, creating a broad development space for Internet enterprises representing innovative productivity, such as Google, Facebook, Baidu, etc, In fact, it seems that these enterprises have indeed ushered in an irresistible development trend after we have withstood this shock

printing enterprises and upstream manufacturing enterprises that can finally survive must have their own unique business profit models. As the author mentioned before, most of the enterprises that fell in the impact have no brand influence on the one hand, and the product homogenization is serious on the other hand

just like this new wave of standards and requirements for interconnected steel welding tensile machines, the interconnected products brought by Weibo, youtube, etc. have a critical core value of monthly active users compared with the enterprises whose Internet foam collapsed in 2000. Therefore, Facebook will purchase WhatsApp with a staggering $19billion

compared with the printing industry after the impact, many enterprises have been actively trying packaging printing, short edition printing, interconnection, especially in the emerging concept of o2o